Quantcast

Brainfluence in Korean

I returned from my speaking swing through South America last week to find a nice surprise from Wiley, my publisher: a few sample copies of Brainfluence in Korean. The cover, amusingly enough, features a brain in a bottle!

I neither speak nor read Korean, so to find out how the title might read, I turned to Google Translate. It suggested this rather literal translation: “Read their thoughts do not even know them. 100 marketing strategies digging irrational consumer sentiment.” I assume it flows a bit more smoothly in Korean!

Amazon doesn’t seem to have a South Korean operation, but if you want to track down a copy here are a couple of links. I don’t know these sellers and can’t vouch for them, but they do seem to be offering the book:
[…]

By |April 29th, 2013|

The Branded Mind by Erik du Plessis

Book Review – The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis.

If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is for you. This is a book with voluminous research and serious thinking about how brands embed themselves in our brains. […]

By |November 18th, 2011|

Zarrella’s Hierarchy of Contagiousness

Book Review: Zarrella’s Hiearchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella

I like Dan Zarrella’s approach to social media. Amidst a horde of social media gurus, experts, mavens, and missionaries, Zarrella relies on crunching numbers to create his insights. Instead of thinking up “10 Ways to Get Retweets,” he analyzes millions of actual retweets to find out what works. (Oddly, putting “please RT” in your tweet actually does work.) Hierarchy is a bite-size book from Domino. With the same small form factor as Seth Godin’s Poke the Box, this book can be read in an hour. The length may be an advantage. Zarrella could no doubt have filled hundreds of pages with data and insights from his social media research. Instead, he presents a modest number of concepts that are readily digested and implemented. […]

By |November 7th, 2011|

Enchantment: How Not to Suck at Business and Life

Guy Kawasaki may be the Dale Carnegie of the technology age. While Enchantment is peppered with references to PowerPoint, Facebook, and other 21st century topics, much of the wisdom is as timeless as what you'll still find in How to Win Friends and Influence People.

By |March 21st, 2011|