We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the [...]
Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to your articles? A new study by [...]
Why is DARPA paying academic researchers to study how Hitchcock suspense films and Clint Eastwood westerns light up our brains?