Can You Double Your Clicks with the Jeopardy Effect?

Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to your articles? A new study by researchers at the BI Norwegian Business School demonstrates that phrasing headlines in a particular way [...]

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Alfred Hitchcock, Your Brain, and DARPA

Why is DARPA paying academic researchers to study how Hitchcock suspense films and Clint Eastwood westerns light up our brains?

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Got a Good Story Ad?

Last week my post at Copyblogger, How to Write Weapons Grade Copy, focused on the power of stories to hold the attention of a customer. Here’s a heartwarming ad from the UK department store John Lewis that shows how even a rather long (1.5 minutes) ad can keep a viewer engaged:

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What DARPA Knows About Persuasive Copy

I’m sure many of my readers here at Neuromarketing also subscribe to Brian Clark’s great Copyblogger blog (if not, you should!), but in case you missed it, I did a rare (for me) guest post there yesterday. It’s How to Write Weapons-Grade Copy, and explains why the super-secret research arm of the U.S. military, DARPA, [...]

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Turning Browsers into Buyers at SXSW

For South by Southwest 2012, we’ve put together a great panel of “brainy” experts for a session titled How Brain Science Turns Browsers Into Buyers. The group includes: Derek Halpern – Social Triggers, Inc. Brian Clark – Copyblogger Media LLC A.K. Pradeep -NeuroFocus Roger Dooley – Neuromarketing You Can Help! Even with this exciting panel [...]

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Adjective Power

Compelling, emotion-rich adjectives can give bland copy a major boost in effectiveness. (Just like the start of that sentence!) I was reminded of this while viewing a Panera menu. Which do you think sounds more appealing: Ham, egg, & cheese on wheat bread sandwich. or, Our Breakfast Power Sandwich starts with lean, hardwood-smoked ham and [...]

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Proof: Headlines Are Crucial

Should you spend as much time polishing the few words of your headline as on the hundreds of words that comprise your news article or blog post? The answer may well be, “Yes!” according to a new study by OTOInsights. In an unusual combination of neuromarketing and social media research, the firm looked at how [...]

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