5 Ways for Ecommerce Websites to Build Trust

[Guest article by Brandon Leibowitz] Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on the relationship between trust and consumers’ intent to buy. The study revealed that people [...]

By | August 24th, 2016|

Confused Customers Cut Conversions

For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.

By | May 11th, 2016|

The TMI Effect for Pictures Can Reduce Your Sales

Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.

By | November 11th, 2015|

How the TMI Effect Cuts Your Sales, and 4 Ways to Avoid It

Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.

By | July 30th, 2015|

What’s the Magic Word for Ecommerce Sites?

Long before the Mad Men era, advertising experts knew that certain words get the attention of readers and spur them to action. One word has made just about every top ten list, and new research from Kantar Media shows this word remains as powerful in the online world as it was in print. The study surveyed at a large number of online shoppers (2500+) to determine what would motivate them to place an order. Here’s the list of factors that motivated buyers: […]

By | March 6th, 2012|

Simple Guarantees Work Best

The issue of simplicity vs. complexity is, well, complicated. In business, simplicity and brevity are usually greatly preferred, but in marketing trying to get your message into a few words sometimes doesn’t work as well as longer text. For example, some of the most effective direct sales letters are lengthy, running many pages long. Longer product descriptions can outperform short ones. An interesting little test conducted by FutureNow and described by Anne Holland shows that when it comes to guarantees, simple may be best. […]

By | June 14th, 2010|