ecommerce

If you can get a small favor from someone, they are more likely to grant you a bigger one.

Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on the relationship between trust and consumers’ intent to buy. The study revealed…

For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.

Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.

Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.

Long before the Mad Men era, advertising experts knew that certain words get the attention of readers and spur them to action. One word has made just about every top ten list, and new research from Kantar Media shows this word remains as…

The issue of simplicity vs. complexity is, well, complicated. In business, simplicity and brevity are usually greatly preferred, but in marketing trying to get your message into a few words sometimes doesn't work as well as longer…