What’s the Magic Word for Ecommerce Sites?

Long before the Mad Men era, advertising experts knew that certain words get the attention of readers and spur them to action. One word has made just about every top ten list, and new research from Kantar Media shows this word remains as powerful in the online world as it was in print. The study [...]

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Simple Guarantees Work Best

The issue of simplicity vs. complexity is, well, complicated. In business, simplicity and brevity are usually greatly preferred, but in marketing trying to get your message into a few words sometimes doesn’t work as well as longer text. For example, some of the most effective direct sales letters are lengthy, running many pages long. Longer [...]

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