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Most Overlooked: What Forbes Readers Missed

Here’s my last summary post for 2013, and for Neuromarketing readers it may be the most useful of all… My Brainy Marketing column at Forbes.com has a strange characteristic – the viewership of each article varies tremendously. My top post of 2013, Starbucks: Loyalty Program Misfire, is closing in on 100,000 views. Other posts, though, generate just a few hundred. These minimally-viewed posts aren’t bad; sometimes, in my own biased opinion, they have some great business takeaways.

In my Best of Neuromarketing compilation for 2013, I credited my readers here (that’s YOU!) with being discerning enough to serve as judge and jury. But when it comes to my pieces at Forbes I have to agree with Seth Godin, who wrote a few days ago: […]

By |December 30th, 2013|

Brainy Marketing at Forbes: Most Popular of 2013

I had quite a few posts at my Brainy Marketing blog at Forbes.com get shared extensively this year – here are 2013’s “biggest hits:”

Starbucks: Loyalty Program Misfire
Starbucks is great at marketing, but they did find a way to really […]

By |December 17th, 2013|

Don’t Make This Social Proof Mistake

Every marketer knows that social proof – showing that other people use your product, support your cause, etc. – is a powerful persuasion tool. It’s one of influence expert Robert Cialdini’s six main principles, and may be the best-known and most-used of them all. But not all uses of social proof are equally effective. […]

By |October 18th, 2013|

Brainy Marketing: From Deaf Turtles to Dirty Money

Here's a compilation of five excerpts and links to recent posts at Brainy Marketing, my Forbes.com blog. Persuading with pictures, manipulating voter minds, surprising effects from thinking in a foreign language, and more.

By |January 22nd, 2013|

Latest Brainy Marketing at Forbes

It’s been a while since I recapped my Forbes Brainy Marketing activity here, so here’s what you may have missed. And, be sure to add a comment if you visit. I can “call out” quality comments, and site admins sometimes expose these in different parts of the site. […]

By |October 26th, 2012|

Brainy Marketing Update – Forbes

It’s been a few weeks, so here are the latest articles from my Brainy Marketing blog at Forbes.com. Please drop by there and make a comment – Forbes has a cool comment exposure system that lets authors of posts (e.g., me) “call out” quality comments, and the site admins often expose these comments on other pages, like the front pages of sections like CMO Network, Leadership, etc. I enjoy the smart dialog you create here, and at Forbes you’ll be able to interact with a whole new group of thinkers and thought leaders! […]

By |August 23rd, 2012|

Staying Brainy at Forbes

If you like my stuff here at Neuromarketing, you’ll almost certainly want to keep up with my new blog, Brainy Marketing, at Forbes.com. My posts there don’t duplicate my content here, but follow the same theme of using psychology and neuroscience to create better marketing, advertising, and sales strategies.

Here are my first few posts at Forbes – drop by, subscribe to the RSS feed, and by all means feel free to post a comment or two! It would be great to hear from some Neuromarketing readers over there! […]

By |July 6th, 2012|