forbes

Here's my last summary post for 2013, and for Neuromarketing readers it may be the most useful of all... My Brainy Marketing column at Forbes.com has a strange characteristic - the viewership of each article varies tremendously. My top post…

I had quite a few posts at my Brainy Marketing blog at Forbes.com get shared extensively this year - here are 2013's "biggest hits:" Starbucks: Loyalty Program Misfire Starbucks is great at marketing, but they did find a way to really…

Every marketer knows that social proof - showing that other people use your product, support your cause, etc. - is a powerful persuasion tool. It's one of influence expert Robert Cialdini's six main principles, and may be the best-known…

Here's a compilation of five excerpts and links to recent posts at Brainy Marketing, my Forbes.com blog. Persuading with pictures, manipulating voter minds, surprising effects from thinking in a foreign language, and more.

It's been a while since I recapped my Forbes Brainy Marketing activity here, so here's what you may have missed. And, be sure to add a comment if you visit. I can "call out" quality comments, and site admins sometimes expose these in…

It's been a few weeks, so here are the latest articles from my Brainy Marketing blog at Forbes.com. Please drop by there and make a comment - Forbes has a cool comment exposure system that lets authors of posts (e.g., me) "call out"…

If you like my stuff here at Neuromarketing, you'll almost certainly want to keep up with my new blog, Brainy Marketing, at Forbes.com. My posts there don't duplicate my content here, but follow the same theme of using psychology and…