speaking

We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the…

Here's a new video (trailer-length) filmed at a recent AUSOME online marketing event in Austin. The event had a record number of registrations and attendees. I've spoken to larger audiences in bigger venues, but nobody is more engaged…

Today marks the start of Pubcon 2012, and I'll be functioning in the roles of speaker, panelist, panel moderator, and audience member. Thanks to Eric Bergman's 5 Steps to Conquer "Death by PowerPoint," I'll be observing a metric I've…

While just about every educator would agree that highly engaged students learn more than bored, distracted students, there's been little effort to measure engagement. The Bill & Melinda Gates Foundation has begun to change that with a…

The first quarter is shaping up as a busy time for neuromarketing speaking gigs - I've booked a few more than usual to publicize my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. For those who…

Conference attendees were wired with biometric sensors to find out what really engaged their brains.

Conference-goers know that at any given meeting, they will be subjected to a range of presentations - some interesting, others, well, not so interesting. Conference organizers don't like to offer a podium to inept or boring presenters,…

An ongoing story (so to speak) here at Neuromarketing is the power of stories to engage readers and listeners. Now, there's new brain scan evidence that shows a startling phenomenon: when one person tells a story and the other actively…