More Evidence Video Games Help Your Brain

World of Warcraft
There’s more evidence that playing video games can improve your brain in ways that go beyond an ability to get higher scores in those games:

People who played action-based video and computer games made decisions 25% faster than others without sacrificing accuracy, according to a study. Indeed, the most adept gamers can make choices and act on them up to six times a second—four times faster than most people, other researchers found. Moreover, practiced game players can pay attention to more than six things at once without getting confused, compared with the four that someone can normally keep in mind, said University of Rochester researchers. The studies were conducted independently of the companies that sell video and computer games.

Scientists also found that women—who make up about 42% of computer and videogame players—were better able to mentally manipulate 3D objects, a skill at which men are generally more adept. Most studies looked at adults rather than children. [From - When Gaming is Good for You by Robert Lee Hotz.]

Creativity Boost for Kids

While we’ve reported on the cognitive boost games can give to adults, one surprising finding described by Hotz is that a study of 491 game-playing middle-schoolers scored higher on creativity measures, regardless of the type of video games they favored. In contrast, cell phone use had no correlation with creativity.

This doesn’t mean that playing World of Warcraft should replace actual learning activities. It does illustrate, though, the plastic nature of our brains and the fact that the right activities can produce benefits in broader domains. It also suggests that we’ll see continued growth in brain training games and, eventually, game-based learning systems that can provide specific knowledge in addition to more general cognitive improvement.

So, print a copy of this article and put it by your XBox 360 or PS3. If a family member complains you are wasting your time blasting aliens, just tell them you are engaged in a cognitive enhancement session!


This post was written by:

— who has written 985 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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5 responses to "More Evidence Video Games Help Your Brain" — Your Turn


Margaret J. King 9. March 2012 at 1:12 am

Re: Research subjects – video game players. There is an important caveat here. It’s very likely that people with multi-attention ability are those most drawn to play video games; therefore, they would already be quite adept, rather than becoming so by means of play. That’s a bias of these studies. What is needed is a control group and a before / after scenario.


Bill Murray 9. March 2012 at 1:11 pm

I better not let my teenage kids read this!!


Chase Unfried 11. March 2012 at 9:31 am

@Margaret J. King
You’re making no sense, why would a person whom can multitask play over anyone else in this day and age?


Tony Lee 11. March 2012 at 4:35 pm

I believe in this all the way! Its so important to have a good imagination and to let your mind explore things that you couldn`t normally do. As much as some of the games are violent this shows people the reality between fake and real! I love it! and I feel it really helps gamers!


Edison Victorino 15. March 2012 at 1:23 am

This is a great article since we’re coming up with a platform for gamers. Thanks for sharing. I’ll share this on my Facebook.


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