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General news and opinion in the field of using brain science in marketing

How To Use Positive Framing to Persuade and Sell

Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.

By |July 23rd, 2015|

Get Smarter Instantly With This Fishy Technique

Can inhaling a few times make you far more likely to spot erroneous statements? A new study says "yes."

By |July 15th, 2015|

Print vs. Digital: Another Emotional Win for Paper

Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don’t pull the plug on that direct mail campaign just yet. New […]

By |July 8th, 2015|

Your Brain on Porsche: Neuro-Nonsense

The last few months have been mostly good news for neuromarketers. From major university research to corporate investment, credibility is on the rise. But, completely dismissing the sketchy science perception won’t be possible as long as people use and abuse neuromarketing concepts and technology. […]

By |June 29th, 2015|

Sales Intuition: How to Use It and Improve It

Sales intuition can be a powerful tool, according to a recent study. Salespeople who acted on intuition outperformed those who over-thought the process. I explain the research and give ways to improve intuition.

By |June 24th, 2015|

The Neuromarketing Train in Barcelona

It's likely a worldwide first: mass transit ads for a masters degree in neuromarketing program at the Autonomous University of Barcelona.

By |June 17th, 2015|

Dark Patterns: How Even Savvy Users Get Tricked

Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.

By |June 15th, 2015|

Should You Put the Price First or Last?

Should you lead with the price? Or wait? Harvard and Stanford researchers used fMRI brain scans to find the answer to this common question.

By |June 11th, 2015|

One Small Thing That Makes You More Trustworthy, Attractive, and Intelligent

A recent study by French scientists shows there’s one simple thing we can do to increase our apparent trustworthiness. And, as a bonus, we’ll seem more attractive and intelligent, too.

By |June 4th, 2015|

The Persuasion Slide Book, Coming Soon!

Coming this summer! My new book, The Persuasion Slide, is a short, well-illustrated explanation of my framework for creating persuasive appeals that work.

By |May 28th, 2015|