General news and opinion in the field of using brain science in marketing
Using Gestalt Principles makes your visual marketing powerful and persuasive.
"The Web Psychologist" explains how you can use individual personality traits to market more effectively.
Want your people to enjoy coming to work? Dr. Paul Zak shows you how to get there with neurochemistry.
If you’re like most people, you write a LOT of emails. And, you probably spend your time focusing on your email’s contents while giving little thought to your closing. However, a new study from email software provider Boomerang suggests that the way you end your emails is a lot more important than you think. […]
Want to boost your digital trust? Studies show there's an easy approach you can use.
Here are the most-viewed and shared posts - the Best of Neuromarketing 2016. Topics include neuroscience, CRO, influence, and more.
I’m testing something and I’d love your advice. I’ve converted a couple of episodes of The Brainfluence Podcast to videos on YouTube and added them to my channel. There’s not much to see, it’s all about the audio and subtitles. Why would I do this, you ask? […]
Digital loyalty and rewards programs bring both problems and opportunities.