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General news and opinion in the field of using brain science in marketing

Blueprint to Explode Your Niche Site’s Traffic, More – Roger’s Picks

Do you need a blueprint for driving mega-traffic to your niche site? Real-world examples of effective use of social proof? How about a product/pricing strategy that seems illogical but drives sales? That, and lots more, is in this week's picks post.

By |December 19th, 2014|

3 Ways to Convert Your Visitors with Targeted Copy

How do you write more targeted messages that will persuade your prospects to buy into what you’re selling? An important part of making more sales or getting more leads has everything to do with copy that not only connects with visitors, but connects immediately.

By |December 17th, 2014|

Dan Pink Persuasion, Tom Peters Wisdom, More – Roger’s Picks

Here’s your reading list, not to mention a few options for listening and viewing! […]

By |December 12th, 2014|

Still More Brainfluence: 10 New Podcasts

It seems like no time at all since we did the last podcast wrapup… but here we are with 10 more episodes of The Brainfluence Podcast. Each podcast has a full text transcript, too, in case you prefer to […]

By |December 11th, 2014|

3 Neuromarketing Lessons from Video Games

Games are uniquely adept at leveraging human psychology to motivate behavior. We play them for hours on end and enter into a state of flow with an ease not found in other fields. This is no accident: during my time studying game design and working in the field, neurological language like “dopamine hits” and “social proof” were commonplace. In this post, I’ll examine some of the common tools used by video game designers in order ensure engagement and ultimately drive sales.

By |December 9th, 2014|

Content Multiplication Magic, Happy Design, More – Roger’s Picks

We’ve got a double dose of great content for you this week. We didn’t publish a roundup “picks” post last week due to the U.S. Thanksgiving holiday. Here’s what you don’t want to miss: […]

By |December 5th, 2014|

Neuromarketing on CNBC

Earlier this week, CNBC’s Closing Bell invited me on for a quick segment about shopper fatigue. The hosts, Bill Griffeth and Sara Eisen, focused on consumers’ overloaded inboxes and the interplay between online commerce and brick and mortar stores. […]

By |December 5th, 2014|

A Simple Hack That Makes You MUCH More Persuasive

Whether you are writing an article intended to persuade, designing a commercial website, or building your slide deck to pitch your big idea, you can give your credibility a boost with one small change.

By |December 2nd, 2014|

Psychology Hacks for Social Media, More – Roger’s Picks

Your weekend reading list is ready! Just a few must-read items from around the web…

My Stuff
We know that personalization can improve response rates and conversion, but some unpublished research shows the way you personalize a communication makes a huge […]

By |November 21st, 2014|

Revealed: The Best Way to Personalize

What tiny change to a text message appointment reminder cut no-shows by 57%? All it took was adding the recipient’s first name.

This remarkable result hasn’t been formally published, but is recounted in The Small BIG, the latest effort from […]

By |November 21st, 2014|