General news and opinion in the field of using brain science in marketing

How to Increase Digital Trust with an Easy Fix

Want to boost your digital trust? Studies show there's an easy approach you can use.

By |January 24th, 2017|

Scarcity vs. Abundance in GEICO Ad

Is abundance better than scarcity? Lately, insurance giant GEICO has been running an ad comparing their advantages to “the other guy.” They illustrate it with a stack of ten chocolate chip cookies for GEICO while their unnamed competitor gets just one cookie. […]

By |January 12th, 2017|

Best of Neuromarketing 2016

Here are the most-viewed and shared posts - the Best of Neuromarketing 2016. Topics include neuroscience, CRO, influence, and more.

By |December 20th, 2016|

New Brainfluence Podcast Format: Audio to YouTube Video

I’m testing something and I’d love your advice. I’ve converted a couple of episodes of The Brainfluence Podcast to videos on YouTube and added them to my channel. There’s not much to see, it’s all about the audio and subtitles. Why would I do this, you ask? […]

By |December 15th, 2016|

Loyalty, Rewards, and Progress in the Digital Era

Digital loyalty and rewards programs bring both problems and opportunities.

By |December 7th, 2016|

Cialdini’s Number One Sales Rule Will Surprise You

Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.

By |November 15th, 2016|

Trump Surprise: Four Neuromarketing Takeaways from the 2016 Election

Can neuromarketing explain why Trump won, and why the polls were so wrong?

By |November 9th, 2016|

Does Your Business Need Audio Branding?

Is audio branding just for giant brands, or can a business of any size use it to build brand value and customer loyalty? You might be surprised...

By |November 2nd, 2016|

Lab Results: 3 UX Tweaks for a More Effective Homepage

Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.

By |October 4th, 2016|

How To Influence Others by Drawing, Even if You Flunked Art

Drawing is a powerful way to get attention and influence others, even if you think you can't draw! Here's a primer from Dan Roam, who has taught tens of thousands of people how to draw.

By |September 16th, 2016|