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General news and opinion in the field of using brain science in marketing

5 Ways for Ecommerce Websites to Build Trust

[Guest article by Brandon Leibowitz]

Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on the relationship between trust and consumers’ intent to buy. The study revealed that people […]

By |August 24th, 2016|

Top 10 Profile Photo and Portrait Hacks Based on Science

Ten research-based ways to optimize your profile photo or headshot to make you more attractive, persuasive, and trustworthy.

By |August 15th, 2016|

A Fun Way to Build Trust and Cooperation

Want more trust and cooperation? New research shows that food will do that, but only if used correctly.

By |July 13th, 2016|

Reciprocity Power: A Study That May Shock You

Reciprocity is a powerful tool in sales and marketing, and the exchange of favors are often of different magnitude.

By |June 28th, 2016|

Are You Scaring Your Customer’s Inner Caveman?

Your website design may activate threat circuits in your customer's brain.

By |May 31st, 2016|

Confused Customers Cut Conversions

For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.

By |May 11th, 2016|

How To Sell a $20 Burger

An upscale hotel in Amsterdam sells a hamburger for about $20. That probably isn’t much out of line with similar meals at big-city hotels, but this establishment uses an interesting technique to make its prices seem a bit more justifiable. […]

By |April 26th, 2016|

New Video and a Free Workbook for The Persuasion Slide

Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.

By |March 17th, 2016|

The Persuasion Slide Book Is Here!

Want to make your website more persuasive for the price of a latte? My new book, The Persuasion Slide, is available in Amazon’s Kindle Store. […]

By |March 10th, 2016|

6 Consumer Psychology Hacks You Need to Know NOW!

Six ways a better understanding of consumer behavior can boost conversion rates.

By |February 23rd, 2016|