General news and opinion in the field of using brain science in marketing
Is abundance better than scarcity? Lately, insurance giant GEICO has been running an ad comparing their advantages to “the other guy.” They illustrate it with a stack of ten chocolate chip cookies for GEICO while their unnamed competitor gets just one cookie. […]
Here are the most-viewed and shared posts - the Best of Neuromarketing 2016. Topics include neuroscience, CRO, influence, and more.
I’m testing something and I’d love your advice. I’ve converted a couple of episodes of The Brainfluence Podcast to videos on YouTube and added them to my channel. There’s not much to see, it’s all about the audio and subtitles. Why would I do this, you ask? […]
Digital loyalty and rewards programs bring both problems and opportunities.
Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.
Can neuromarketing explain why Trump won, and why the polls were so wrong?
Is audio branding just for giant brands, or can a business of any size use it to build brand value and customer loyalty? You might be surprised...
Drawing is a powerful way to get attention and influence others, even if you think you can't draw! Here's a primer from Dan Roam, who has taught tens of thousands of people how to draw.
Two years ago, I spoke to Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing his seminal book, Influence, he’d add on another one or two. He declined, saying that while there were many influence techniques, the important ones mostly fit into his original six. (Check out our 2014 conversation for some great persuasion insights.) […]