Browsing Category
Neuroscience and Marketing Books
Books about or related to brain science or neuromarketing.
Love Branding
Review - Love Branding: How to make people fall in love with your brand by Carolin Dahlman
Carolin Dahlman has two professions: branding expert and "love coach." While these two callings seem unrelated at first glance, Dahlman thinks…
Six Selling Secrets From Magicians
If you think that magicians and neuroscientists have little to talk about, you'd be wrong: both deal with issues like attention and consciousness, albeit in a different way. And, as it turns out, marketers can learn from both groups, and…
About Face by Dan Hill
Book Review: About Face - The Secrets of Emotionally Effective Advertising by Dan Hill
At a time when neuromarketing discussions are dominated by brain scans - EEG on the commercial side, and fMRI for academic research - Dan Hill and…
What Yogurt Can Teach Marketers
I'm not a big yogurt fan. "Live cultures" would be unacceptable (or even scary) in most foods, but are highly prized in yogurt. Nevertheless, we can all learn something from a neuromarketing study focused on the gooey dairy product.
The Buying Brain by A. K. Pradeep
Review: The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep
The world of neuromarketing seems to be shrouded in mystery. There are no university studies that conclusively demonstrate that one can improve…
Zilch
Zero does have a seemingly magical impact on our brains (see The Power of Free), though zero isn't always a good thing. Zero resources, for example, are generally not good for business! That's exactly what many non-profit organizations…
The Invisible Gorilla
Review: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us, by Christopher Chabris and Daniel Simons
Before reading farther, watch this video if you haven't already seen it:
The Invisible Gorilla provides an…
Spent: Sex, Evolution, and Consumer Behavior
Book Review: Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller
"Marketing is not just one of the most important ideas in business. It has become the dominant force in human culture." This is how evolutionary…
Shopper Marketing
Book Review: Shopper Marketing - How to Increase Purchase Decisions at the Point of Sale, Edited by Markus Stahlberg and Ville Maila
From a neuromarketing standpoint, the point of sale is a potent place to make a branding impression.…
The Brain That Changes Itself
Book Review: The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge
For centuries, the human brain was considered largely immutable after childhood. We were told that we had…
