Browsing Category
Social Media
Social networks, social media, online communities, etc.
Scarcity In Action
In a reply to my post, The Scarcity Effect, Neuromarketing reader Keith Monaghan pointed out how one bourbon marketing effort is employing scarcity to build its brand.
Is Branding Dead? Our Brains Say No!
A recent post at ClickZ declares that branding is "Ineffective, Irrelevant, Irritating, and Impotent." The author, Augustine Fou (I can't help but point out "fou" is French for "crazy" or "madman" :)), starts by suggesting that "branding"…
40 Superb Psychology Blogs
Thanks to the UK's PsyBlog for including Neuromarketing in their list of 40 Superb Psychology Blogs.
PsyBlog is written by Jeremy Dean, a researcher at University College London.
It's an honor to be in the company of the other 39…
Proof: Headlines Are Crucial
Should you spend as much time polishing the few words of your headline as on the hundreds of words that comprise your news article or blog post? The answer may well be, "Yes!" according to a new study by OTOInsights. In an unusual…
