Social networks, social media, online communities, etc.
Visa “Trip for Life” TV Spot from VisaGoWorld on Vimeo.
Last week, neuromarketing firm Neurofocus released summary results of a study that compared the performance of the same ad when run on television and on two Internet websites, Facebook and a website controlled by the advertiser. The commercial tested was “Trip For Life,” part of VISA’s multimedia campaign built around the 2010 Winter Olympics. (Neurofocus conducted these tests for its own research purposes, not because they were commissioned by the advertiser.) […]
Much of the content on the web is created by users (“user generated content,” or “UGC”), but only a small amount of that is actually interesting enough to generate substantial interest or “go viral.” A new study by OTOInsights, a division of One to One Interactive, looks at user-created videos and flash animation from a neuromarketing standpoint. Specifically, the researchers used biometric measures to gauge the emotional engagement of viewers and then compared their data to actual ratings of the content as shown in the above chart. They came up with several major findings: […]
The other day, Ad Age’s CMO Strategy Section ran a column by Harald Vogt on scent marketing. Vogt may not be entirely impartial on the topic – he is the founder and chief marketer of the Scent Marketing Institute – but he makes some good points when he questions why so few marketers employ olfactory marketing strategies: […]
A recent post at ClickZ declares that branding is “Ineffective, Irrelevant, Irritating, and Impotent.” The author, Augustine Fou (I can’t help but point out “fou” is French for “crazy” or “madman” :)), starts by suggesting that “branding” (as a verb) implies an artificial construct, something other than the brand itself. Fou says that he himself isn’t influenced by branding messages: […]
Thanks to the UK’s PsyBlog for including Neuromarketing in their list of 40 Superb Psychology Blogs.
PsyBlog is written by Jeremy Dean, a researcher at University College London.
It’s an honor to be in the company […]
Should you spend as much time polishing the few words of your headline as on the hundreds of words that comprise your news article or blog post? The answer may well be, “Yes!” according to a new study by OTOInsights. In an unusual combination of neuromarketing and social media research, the firm looked at how users responded to Digg entries using eye-tracking and physiological signals (heart rate, breath rate, body temperature, skin conductance) as well as traditional survey methods. What users focused on, and what they mostly ignored, make interesting reading: […]