November 2007

Big companies often find great ways to aggravate their customers, and cell phone giant Sprint proves the point. John Wall of the Ronin Marketing blog posted a rant about Sprint's advertising for their Centro Palm smartphone, Screw Your…

Cyber Monday is one of those recent inventions that seems a bit suspect. Is the Monday after Thanksgiving really the biggest ecommerce sales day? It looks like Cyber Monday will have to work hard to beat Black Friday, when reports indicate…

Across the U.S., retailers launched massive ad campaigns for the day after Thanksgiving, a.k.a Black Friday. The biggest shopping day of the year offers retailers a major challenge: how to get people into THEIR store, because once there the…

What do mathematicians, architects, sculptors, biologists, and graphic designers have in common? They all use what is perhaps the most interesting number in mathematics: the Golden Mean, also called the Golden Ratio and the Golden Section.…

Just in time for the annual Thanksgiving turkey overdose, MIT Technology Review has run Tryptophan, Turkey, and Trust by Emily Singer. Tryptophan is the enzyme abundant in turkey that has been shown to cause drowsiness. Many credit…

Wine and coffee seem to be common topics here at Neuromarketing. Perhaps it's because I enjoy both, but also because each of these beverages comes in an infinite variety of flavors and is available in varied methods of delivery. We've…

Burger giant McDonald's has the lucrative upscale coffee market dominated by Starbucks clearly in its sights. According to an AP report, McDonald's Eyes Ballooning Coffee Market, After the success of its upgraded drip coffee - which…

Diversified marketing firm One to One Interactive announced a new neuromarketing division called OTOinsights. This business unit will focus on the emerging discipline of neuromarketing and will offer a collection of both primary and…

A pocketable cell phone/music player isn't the most obvious candidate for sensory marketing, but it seems to have worked for Verizon's Chocolate phone made by Korea's LG. The campaign for Chocolate, and its mastermind John Harrobin,…

People who think of Microsoft as a tech-age Big Brother probably won't be comforted by the software giant's effort to read your mind. Actually, their intentions are benign... they want to create thought-driven inputs that bypass joysticks…