Monthly Archives

June 2010

Scent of a Billboard

Outdoor sign makers are trying hard to stay relevant as the era of targeted mobile advertising approaches, and their latest move is to add scent. In Mooresville, NC, a billboard has been erected that, for parts of the day, emits the…

When Complicated Is Good

When it comes to products, "complicated" is rarely a compliment. Would you buy a computer advertised as "complicated?" A piece of furniture that claimed, "complex assembly required?" An automobile that promoted the fact that it had a…