September 2010

Pubcon 2010, (Las Vegas, November 8-11, 2010), the biggest web publishing and web marketing conference, will for the first time feature neuromarketing as a topic. I'll be doing a solo presentation with a special emphasis on neuro web…

The latest news from the neuromarketing experiment at New Scientist magazine is that sales of their August issue were up 12% over the previous year, and seemed unusually strong for August. The cover of that issue was tweaked after…

Branding expert Denise Lee Yohn proposes a new hierarchy of customer service based on Maslow's famous breakdown of human needs.

The comments on "Revealed: How Steve Jobs Turns Customers into Fanatics" show that many Apple fans don't believe marketing has played a role in Apple's success. Other consumers also think they aren't influenced by ads. When a business…