November 2011

Now, the magic of neuroscience is as close as a colorful bottle in your supermarket. I found a big display of neuro-drinks at my local supermarket and couldn't resist grabbing a few. The nutritional drink lineup includes NeuroSun,…

Here's the new video to introduce Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing:

A draft version of the product of the NeuroStandards effort by the Advertising Research Foundation is now circulating, and, unsurprisingly, it contains no standards. It does, however, sound an optimistic note for the field of…