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Using fMRI, functional magnetic resonance imaging, to create colorful maps of brain activity has pervaded almost every area of neuroscience research, not to mention the fledgling field of neuromarketing. Conventional fMRI, though, has…

There's a neuromarketing lesson in extended warranties. If you have purchased any kind of electronic product in the last few years, you were almost certainly offered an opportunity to extend the product's warranty. Despite the fact that…

We ran across this sketchy news item in Digital Chosunilbo, Korean Firms Turn to Neuromarketing. The article describes use of fMRI scans to aid the product development process:Korea?s largest cosmetics company Amorepacific asked Prof. Sung…

How can neuroscience inform marketing? One example comes from the increasingly hot field of neuroeconomics: a practice called asymmetric paternalism. In New Yorker writer John Cassidy's superb neuroeconomics article, Mind Games: What…

The nearly simultaneous release of a neuromarketing article, Brain Sells, in TIME Europe, and a neuroeconomics article, Mind Games, in the New Yorker, has generated a considerable amount of blog activity. (See our commentary, TIME Europe…

The recent article, Brain Sells, in the Europe edition of TIME, comments that neuromarketing is "essentially a subgenre of another emerging discipline, neuroeconomics. " When I scanned that line the first time, I saw a fair amount of truth…

John Cassidy of the New Yorker has penned an article on neuroeconomics that surely is one of the finest to date. To the extent that any magazine article about a rapidly evolving topic can be a classic, Mind Games - What neuroeconomics…

The new issue of Time Europe features an article by Thomas K. Grose, Brain Sells, that neatly sums up some of the work being done to harness fMRI brain scans to improve marketing campaigns. They focus on the work of Neurosense, an…

Any parent whose kids have reached teenage years can tell you that teens think differently than adults. Now, neuroscientists are finding just how differently the teen brain works. Of particular interest to those involved in neuromarketing…

In a development sure to fascinate those interested in neuromarketing, neuroeconomics, and just about any other brain science-related discipline, neuroscientists at the University of New Mexico have developed a technique that can reliably…