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Is God in your brain? Or, to put it in different terms, is an intense religious experience merely a neurological phenomenon? Could one artificially induce a spiritual event by stimulating specific areas of the brain? While we aren't at…

Just about all of the fMRI studies we've seen or heard about are for commercial advertisers, but it looks like the neuromarketing bug has bitten the smoking cessation crowd. Researchers at the University of Pennsylvania have conducted a…

FUTUREHYPE: The Myths of Technology Change, by Bob Seidensticker, is to Ray Kurzweil's The Singularity Is Near as antimatter is to matter. Put them next to each other on your bookshelf, and your house might be leveled as they combine with a…

Neuroscientists are constantly looking for better ways to measure brain activity, and Harvard researchers have achieved a breakthrough that should significantly advance the state of the art. MIT's Technology Review, in Nanowires Listen In…

Stephanie West Allen, who writes the Idealawg blog (there are at least a couple of puns in that clever title), forwarded a link to an interesting article, The Neuroscience of Leadership. The article, authored by David Rock and Dr. Jeffrey…

A few years ago, Forbes drew considerable attention to the field of neuromarketing with their landmark article, In Search of the Buy Button - now one of our "neuromarketing classics". An article published earlier this year, This Is Your…

It’s no great surprise to marketers, or even most semi-aware humans, that people often make decisions based more on emotion than on rational processing of information. Oddly, for decades economists ignored this apparent truth, assuming…

One of the most relevant and potentially fruitful areas for marketers hoping to employ neuroscience as one weapon in their arsenal is neuroeconomics - in essence, the neuroscience of decision making. Neuroeconomics seems to be more focused…

Adweek, in 4A's Planners Define Their Lot, states that a former ad exec "convincingly shot down the legitimacy of neuromarketing". Here's the complete description of the supposed shoot-down: Mark Earls, the former executive planning…

You never know who you'll run into at a trade show. I stopped by Ad:Tech Chicago earlier this week, and in the exhibit hall reception spotted Bob Cringely, PC industry pundit extraordinaire. I'd met him briefly at a previous WebmasterWorld…