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Financial reporter Bambi Francisco reports that business-oriented search technology firm Baynote is trying to mimic the human brain to improve search relevance. Francisco quotes Baynote founder Jack Jia as commenting, ...he and his team…

Neuromarketing is coming to a cineplex near you. In an interview with Caltech's Steve Quartz, The Guardian reports that movie makers are starting to use fMRI brain scans to evaluate consumer preferences and predict future recall of…

In Scientists Identify Brain Region Responsible for Calculating Risk versus Reward, Scientific American reports on new research shedding more light on the neuroscience of decision making. Nathaniel Daw and John O'Doherty of University…

Ray Kurzweil makes other futurists look like dilettantes. While they are extending linear trends a few years into the future, Kurzweil is using exponential graphs that indicate to him that truly profound changes await us in the next few…

Students popping "smart" pills before exams? It's happening with increasing frequency on both sides of the Atlantic, according to Students turn to smart drugs for exam help in The Scotsman. Students are increasingly using nootropic drugs,…

Wouldn't it be exciting if you could control a machine with your thoughts? Without surgery or electrodes stuck to your scalp, and without a lengthy learning/training process? Well, that possibility is detailed in ATR, Honda Develop New…

A new study shows that being in poor physical condition may increase the risk for dementia and Alzheimer's disease, and being fit may stave off the onset of these conditions.

In The Future of Neurotechnology, the MIT Technology Review interviews Zack Lynch, managing directory of market analysis firm NeuroInsights. Neuroscience is now moving from a science to an industry. What we're really looking at is an…

An interesting Baltimore Sun article, Hormones wire men's, women's brains differently, surveys recent research showing how hormones trigger physical differences in male and female brains. Among the newest findings: A previously unknown…

Cincinnati-based design agency LAGA is attempting to bolster its focus on neuromarketing and neurodesign with one or more acquisitions.