The Dread Zone: Anticipating Pain
Neuroscientists have used fMRI to discover that the brain's anticipation of pain can be as bad as actually experiencing the pain. Marketers should use pain references carefully.
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Book Review: The Creating Brain
The Creating Brain: The Neuroscience of Genius (2005, Dana Press), by Nancy C. Andreasen, is a slender book geared to the lay reader. Andreasen's style is breezy and conversational; if she teaches her classes at the University of Iowa in…
Why Neuro-Alarmists Have It Wrong
A week doesn't go by with some blogger reading about neuromarketing, fMRI ad studies, and the like, and then posting, "This is creepy - very Orwellian! Pretty soon we'll all be buying stuff we didn't want or need!" While neuroscience DOES…
AdTech Goes Neuro
Neurofocus, a firm which saps it specializes in quantitative analysis of advertising and marketing using neuroscience, is an exhibitor at this week's AdTech show in San Francisco.
Mirror Marketing: More on Mirror Neurons
A few months ago, we mentioned "mirror neurons", which fire when a subject watches another subject perform an action. If the subject has performed the action before himself, these neurons will duplicate, or "mirror" the, action in the…
Decision Making and the Brain
New research identifies the areas of the brain used to store "values" for alternative choices in decision making. This work will influence both neuroeconomics and neuromarketing, and will no doubt spawn much follow-on work to better…
Brain Fitness Concept Challenged
A Wall Street Journal article describes a study that refutes the claim that mental activity is itself a defense against cognitive decline.
High Speed, Light-based Brain Activity Detector
Neuroscientists at the University of Illinois are testing a brain activity monitor that uses intense infrared light to measure neuronal events in the cortex.
Marketing Neuroscience: Brain Fitness
Usually we talk about neuroscience marketing here, i.e., improving marketing using brain science (aka neuromarketing). But, to engage in a verbal contortion, what about marketing brain improvement with science? That's exactly what…
Priming The Customer
"Priming" is a concept discussed in Malcom Gladwell's book, Blink. Research shows that subtle cues can subconsciously affect subsequent behavior. Marketers should understand this concept in designing campaigns.
