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Stanford neuroscientist Bill Newsome's is hoping to gain approval to implant an electrode in his brain to better understand human consciousness. The electrode will be activated, and he'll report on what he is consciously experiencing.

Some pundits question whether neuroscientists scanning brains with fMRI while people watch advertisements is a valid way of measuring ad effectiveness. GoDaddy.com's buxom babe was declared a flop by neuroscientists, but drove more web…

MIT researchers found that rats learn more when a break allows them to replay what they just saw in their brain. There are indications that humans may learn in a similar manner, so marketers should look for opportunities to let human…

In Think nano has ethical problems? Just wrap your brain around neuro, blogger ritalamchichi draws an interesting parallel between fears and ethical issues surrounding nanotechnology to those about the still emerging field of…

UCLA neuroscientists use brain scans to gauge responses to SuperBowl ads.

In a lecture in Utah, author Jonathan Moreno, bioethics adviser for the Howard Hughes Medical Institute, raised concerns about use of neuroscience by the government. An article in the Daily Utah Chronicle by Morgan Ratliffe described the…

fMRI scans are being used as hard-to-deceive lie detectors, and entrepreneurs are piling in to exploit the technology.

Using simpler scanning technology than that used in fMRI testing, Brain Fingerprinting Labs is evaluating ads by measuring the brain responses of viewers.

fMRI research at the University College London showed gender-specific levels of empathy for individuals perceived as "good" or "bad".

The Ethical Brain by Michael S. Gazzaniga offers research findings and discussion on topics ranging from abortion to gene manipulation, all from a neuroscience point of view.