Roger Dooley 1114 posts 0 comments

Our brains contain neurons that appear to express the same emotions that someone we are watching expresses, and sales pitches will be less effective when dissonance between words and emotions is created.

Brand preferences seem to be stored in the brain by a conditioning process, much like Pavlov's dogs, according to new fMRI research.

Mind Wide Open - Your Brain and the Neuroscience of Everyday Life is a romp through todays neuroscientific thinking written in a highly accessible manner.

As neuroscientists discover more about the mechanics of how our brain relates to our conscioiusness, some worry that neuroscience will be the next religion vs. science battleground.

One author believes that more complex entertainment media have increased national IQ.

The brain processes visual information in two distinct ways, and design techniques need to appeal to both systems.

We're not at the point where we can plug in extra memory before we take a test, but there are promising developments in getting the brain to interact directly with a computer.

Subliminal ads may not be extremely effective, but they do seem to have a minor impact on behavior.

Even if brain scans produce better ads, that may not solve every marketing problem.

Jim Olds of the Krasnow Institute at George Mason University is interested in how neuroscience and architecture interact.