Roger Dooley 56 posts 0 comments

fMRI research at the University College London showed gender-specific levels of empathy for individuals perceived as "good" or "bad".

The Ethical Brain by Michael S. Gazzaniga offers research findings and discussion on topics ranging from abortion to gene manipulation, all from a neuroscience point of view.

Various pundits suggest that one of the hot trends in the early part of the 21st century will be "brain fitness".

Research shows that visitors are influenced by good website design even if they don't consciously realize it.

Our brains contain neurons that appear to express the same emotions that someone we are watching expresses, and sales pitches will be less effective when dissonance between words and emotions is created.

Brand preferences seem to be stored in the brain by a conditioning process, much like Pavlov's dogs, according to new fMRI research.

As neuroscientists discover more about the mechanics of how our brain relates to our conscioiusness, some worry that neuroscience will be the next religion vs. science battleground.

One author believes that more complex entertainment media have increased national IQ.

The brain processes visual information in two distinct ways, and design techniques need to appeal to both systems.

We're not at the point where we can plug in extra memory before we take a test, but there are promising developments in getting the brain to interact directly with a computer.