Roger Dooley 1114 posts 0 comments

The latest ad campaign for a new telephone directory assistance service in France are, according to their creator, intended to take advantage of the way the brain responds to visual and other stimuli.

Research on the neuroscience of political persuasion suggests that by turning the O. J. Simpson trial into a debate on racism, defense attorney Johnny Cochran may have allowed the jurors to process testimony in a partisan and emotional way,…

Political marketing is all about persuasion, and brain scans show that some voter groups respond to new information with emotional rather than rational brain areas.

BMW's apparent investment in neuromarketing is attracting attention.

It's short notice, but I just ran across the info at the Neuroethics & Law Blog. On Friday, March 10, 2006, Stanford University will host Reading Minds: Lie Detection, Neuroscience, Law, and Society. Here's a brief summary:A…

Neuroscientists at Duke, using fMRI brain scans, have shown that different brain mechanisms are at work when people make decisions under risky or ambiguous conditions.

Marketers are turning to a variety of techniques to evaluate advertising effectiveness, including Six Sigma statistical analysis previously used for manufacturing and service quality improvement.

Neuroscientists using fMRI brain scans have shown that people pereceive different tastes depending on their expectations. Marketers can use this data to show the importance of advertising, packaging, and other factors that affect product…

Stanford neuroscientist Bill Newsome's is hoping to gain approval to implant an electrode in his brain to better understand human consciousness. The electrode will be activated, and he'll report on what he is consciously experiencing.

Some pundits question whether neuroscientists scanning brains with fMRI while people watch advertisements is a valid way of measuring ad effectiveness. GoDaddy.com's buxom babe was declared a flop by neuroscientists, but drove more web…