The Neuroscience of Political Marketing
Political marketing is all about persuasion, and brain scans show that some voter groups respond to new information with emotional rather than rational brain areas.
Roger Dooley is the author of Friction (McGraw Hill, April 26, 2019) and Brainfluence (Wiley). He is the primary author at Neuromarketing, contributes at Forbes, and hosts the Brainfluence Podcast. Learn more at RogerDooley.com, and follow him on Twitter at @rogerdooley.
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