Roger Dooley 56 posts 0 comments

Roger Dooley is the author of Friction (McGraw Hill, April 26, 2019) and Brainfluence (Wiley). He is the primary author at Neuromarketing, contributes at Forbes, and hosts the Brainfluence Podcast. Learn more at RogerDooley.com, and follow him on Twitter at @rogerdooley.

Subliminal Advertising

Subliminal ads may not be extremely effective, but they do seem to have a minor impact on behavior.

If you like scientific marketing, you'll love neuromarketing - using brain science to get inside consumer's heads, literally!