Author

Roger Dooley 1114 posts 0 comments

Roger Dooley is the author of Friction (McGraw Hill, April 26, 2019) and Brainfluence (Wiley). He is the primary author at Neuromarketing, contributes at Forbes, and hosts the Brainfluence Podcast. Learn more at RogerDooley.com, and follow him on Twitter at @rogerdooley.

Three-Brain Theory Questioned

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A popular way of viewing the human brain is to divided it into three parts: reptilian, limbic, and neocortex; one author suggests the reptilian brain isn't as simple as once thought.

Welcome to the Neuroscience Marketing Blog

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If you like scientific marketing, you'll love neuromarketing - using brain science to get inside consumer's heads, literally!

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