Brainfluence Now Has An Italian Translation
Roger Dooley's book Brainfluence has just been released in an Italian translation.
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Best Business Books of 2019 – Strategy+Business
Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category.
Decoy Pricing: Did United Airlines Fire Their Behavioral Economist?
It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.
Campaign Fundraising vs. Neuromarketing Debate Scores
Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.
Economic Friction: Scoring the 2020 U.S. Presidential Candidates
The economic policies of U.S. presidential candidates will have a major impact on businesses and citizens. Not all will be helpful or create growth.
Decoy Marketing
Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse.
The Psychology of Beer (and Wine, too)
The shape and size of the glass make a huge difference in how both consumers and bartenders perceive the amount of liquid in it.
Introducing #FrictionHunter, Your Chance to Expose Bad UX & CX!
In conjunction with my new book FRICTION, I'll be focusing on bad user and customer experience. You can join the fight against friction by reporting your examples of forms that fail, processes that are poorly designed, and more!
AdAge: Neuromarketing More Than Snake Oil
The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience
