A Nudge From The World’s Most Famous Prison
The Tower of London has been a prison, a palace, and a fortress. Now, it offers a lesson in behavioral economics.
Roger Dooley is the author of Friction (McGraw Hill, April 26, 2019) and Brainfluence (Wiley). He is the primary author at Neuromarketing, contributes at Forbes, and hosts the Brainfluence Podcast. Learn more at RogerDooley.com, and follow him on Twitter at @rogerdooley.
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