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What's better than a chocolate chip cookie? A chocolate chip cookie in a package optimized with neuromarketing. Consumer companies don't often talk about their neuromarketing efforts, perhaps because of the vaguely scary sound of it all.…

Last month was the conclusion of Brain-Art Competition 2011, and some of the entries are really intriguing. There were four categories of entry:

Have you ever annoyed a potential customer, or made her angry? Before you decide to ignore the faux pas and press forward with the pitch, or write her off and move on to greener pastures, try this simple technique: say, "I'm sorry."…

Nobody is doing more to add to our knowledge of the irrational side of human behavior than Dan Ariely. Not only does he conduct experiments that are elegant in their simplicity, but he writes about his work and that of other researchers in…

One of the most popular examples of choice architecture - how our decisions are influenced by the way options are presented - is the 401K enrollment process. (For non-US Neuromarketing readers, most companies have replaced traditional…

The Topanga Film Festival in Southern California (July 28-31) will include a number of neuromarketing features. Seven neuroscientists will discuss film imagery and its effect on conscious and subconscious processes in the viewer's…

We've seen some unusual fragrance concepts, but how about a scent "Made for Social Media?" The new unisex fragrance, suggestively named Erox, comes from online community operator Crowdgather (CRWG). The scent incorporates synthetic human…

Hot on the heels of my "surprise" ad, here's another long but highly engaging commercial from Sapporo Beer.

Some ads use humor, some surprise you with a twist... Take a look at this ad and see if you can guess what the product is before the end. This commercial makes amazing use of surprise to startle the viewers and make a strong…

The FDA has released the images that will be added to cigarette packages. Instead of the old text boxes, the new labels are graphic reminders of the health consequences of smoking. The FDA calls the new labels, which will debut next…