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One of the common views of neuromarketing, often expressed by those who are suspicious of business in general, is that the main purpose of neuromarketing is to manipulate consumers into making unnecessary purchases. In the words of a…

The idea that scarce products are more appealing isn't new. The latest iPhone MUST be good if hundreds of people are standing in line to snag one of the small number available at launch, right? Game console makers seem to have turned…

Banner ads may be the most common method of reaching consumers on the Web, but they don't get much respect. Web marketers talk about "banner blindness," implying that users become so used to the presence of these ads that they no longer…

It's Monday, your inbox is full of unanswered emails, you desk is piled high with paper, and you've got a couple of important project deadlines looming. There's one bright spot: although past research has indicated that people's ability to…

Some in higher education don't like the concept of "branding." This is so much the case that UK branding expert Robert Mighall wrote a lengthy article debunking some of the ideas those in higher ed have about the concept of branding…

Want to see brain science in marketing showcased at South by Southwest 2010? My colleague Ben Sykes (@bensykes) has pulled together a panel, The Neurobiology of Optimal Human Design, that includes Dr. A.K. Pradeep (@Neurofocus),…

Choking isn't just for golfers and free-throw shooters. A particular kind of "choking," thinking about the process of doing something instead of just doing it, can affect us all even when performing such mundane tasks as choosing a…

In Subliminal Logos, I highlighted a some logos that incorporated elements so subtle that they might not be consciously processed, at least on first viewing. Several Neuromarketing readers pointed me at an interesting Fortune article on…

As a followup to my post, Is Branding Dead? Our Brains Say No, here's more evidence that advertising-driven branding is alive and well. In this video, neuromarketing expert Martin Lindstrom conducts a series of on-camera experiments with a…

A recent post at ClickZ declares that branding is "Ineffective, Irrelevant, Irritating, and Impotent." The author, Augustine Fou (I can't help but point out "fou" is French for "crazy" or "madman" :)), starts by suggesting that "branding"…