Roger Dooley 1114 posts 0 comments

I've begun reading BrandDigital: Simple ways top brands succeed in the digital world by Allen P. Adamson, and found myself wholeheartedly agreeing with Adamson on the need for brand authenticity. In College Branding: Rooted in Reality, I…

The last time you bought a product online, you probably went through a logical analysis of alternative products, prices, features, and so on. And perhaps you really did. Research shows, however, that we are actually far from rational…

The recent Creative Arts Emmy Award result had an interesting neuromarketing tie-in: Super Bowl commercials found to be emotionally engaging using EEG and biometric measures fared unusually well in the Emmy award competition:

Book Review: Neuro Web Design: What Makes Them Click? I couldn't pass up Neuro Web Design: What Makes Them Click? by Susan Weinschenk, inasmuch as it combines several of my interests - neuroscience and marketing, specifically Web…

I don't often get into neuro-parenting here, but I thought this particular research finding was interesting enough to single out. (I mentioned it in my Managing by Mistakes post last week, too.) The short story is that a lot of what…

I've written often lately about college branding, but have focused on developing the external brand of the institution. One thing that's clear is that as skeptical as academics may be about the idea of branding, a few profs are actively…

In a reply to my post, The Scarcity Effect, Neuromarketing reader Keith Monaghan pointed out how one bourbon marketing effort is employing scarcity to build its brand.

Management gurus have often suggested that failure should be rewarded (if the individual was trying something new), or at least not punished. We all know the problems that develop when employees become fearful and conservative - creativity…

It's hard to say exactly what the creators of this ersatz Coke commercial were aiming for, but it seems like something that Neuromarketing readers would find amusing: Here's another hypnotic soft drink ad:

Many of us work with websites that depend on collecting user information - lead generation sites, charity sites, etc. Often, these sites have information useful to those visitors. The knee-jerk reaction is often, "Force them to give up…