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Green marketing. "Greenwashing." Green is the hot color for marketers these days, but there's an old-fashioned kind of green that most of us overlook: no, not money... trees. There's evidence that viewing trees and similar greenery can…

Japan's second-biggest ad agency, Hakuhodo, is investing in the growing field of neuromarketing:

My long-time buddy Dave Berry is a funny guy. And, he's a published author. But, he's NOT Dave Barry, the Miami humorist who's even funnier and has more published books. Therein lies the problem - Google thinks he is. Or, more to the point,…

In Mirrors and Images, I speculated that the presence of images such as a picture of Christ in a church or those omnipresent portraits of the leaders of totalitarian states might influence the behavior of people in their presence. Now, the…

Why spend money optimizing your conventional television commercials, print ads, etc., when you could beam your product messages directly into people's brains telepathically? Brain Ads offers to transmit your message globally for free, but…

One of the benefits of presenting at conferences is that you get to meet interesting people you might not otherwise encounter. One such individual at the Slovenian Advertising Festival was Jan Heemskerk, Netherlands-based editor of…

Scientists have been trying to explain human behavior for centuries, and one of the more interesting techniques was phrenology, or the use of head shapes to characterize personality. This collection of tiny heads is from the British…

Well, the Slovenian Advertising Festival has drawn to a close, and I've finally got a few minutes to comment on the experience and share some of the things I learned in my few days in Portoroz. First, my Neuromarketing keynote, or…

After I finished my last post, Puzzling Billboards, I ran across what might be an even better example of a billboard that cleverly invokes the "aha!" phenomenon and possibly the neuromarketing reward mechanism I described in Marketing to…

In past posts like Puzzles Boost Brand Recognition and Marketing to the Infovore, I discussed how letting a viewer solve a little puzzle might provide a little reward in the brain and help the viewer remember the product or the brand. My…