One To One Acquiring fhios
One To One Interactive has reached a definitive agreement to acquire fhios, a customer experience, research, and design agency with offices in London, Singapore, and São Paulo. The fhios operations will become part of OTOInsights, the firm’s research and neuromarketing division.
The acquisition was driven by the changes in the way people access information online, according to OTOI:
With the onset of Web 3.0 and semantic computing, the old paradigm of accessing the net via a PC and web browser is giving way to a diverse online ecosystem. With access to the Internet becoming ubiquitous and the types of devices we use to connect proliferating, user interfaces are becoming more intelligent and customizable. This increases the demand for user experience research, strategy and design.