What Freud Can Teach Us About Neuromarketing
Sigmund Freud may be out of favor with mental health professionals, but his insights can inform neuromarketing strategies and studies.
Browsing Tag
advertising
5 Ways You Can Use Gestalt Principles For Powerful Imagery
How can a nearly 100-year-old set of psychological principles boost your web results? Lucia Wang explains Gestalt principles.
7 Ways to Engage Your Customer’s Reptilian Brain
Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.
We Don’t Need No Stinkin’ Marketing
The comments on "Revealed: How Steve Jobs Turns Customers into Fanatics" show that many Apple fans don't believe marketing has played a role in Apple's success. Other consumers also think they aren't influenced by ads. When a business…
The Buying Brain by A. K. Pradeep
Review: The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep
The world of neuromarketing seems to be shrouded in mystery. There are no university studies that conclusively demonstrate that one can improve…
Your Brain on Stories
"They laughed when I sat down at the piano..."
"On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average…
Start Me Up: Brilliant Billboard
Billboards can be an effective medium, but tend to be very low in viewer engagement. Most outdoor advertising is designed to be viewed in a second or less as motorists whiz by. Here's an example of how one advertiser turned that idea…
Differentiate or Die
Book Review: Differentiate or Die by Jack Trout (Second Edition)
If someone asked you what set your product or brand apart from the competition, would you answer "quality" or "customer orientation?" If your answer is "yes," you might be in…
Emotional Ads Work Best
The idea that ads that engage us emotionally work better than those that don't might provoke a, "Well, duhhh!" reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don't believe they are…
Why Advertising is Like Chocolate
One of the fears raised by critics of neuromarketing is that by observing the brains of subjects reacting to ads, marketers will be able to make those ads much more manipulative than those developed using conventional approaches. I don't…
