daniel kahneman

Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also academics and researchers for decades.

A single hailstorm changed me from rational to irrational...

Can neuromarketing explain why Trump won, and why the polls were so wrong?

Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.

Here are the slides from and a quick recap of the Designing for the Mind panel at SXSW 2015.

Headline writers have known for years that rankings articles like "Top 10" lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve…

Book Review: Thinking, Fast and Slow by Daniel Kahneman Scientists love to divide human thinking into two parts: right brain vs. left brain, rational vs. emotional, conscious vs. subconscious, and no doubt many others. Daniel Kahneman,…

At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002 Nobel Prize in Economics , whose new book is Thinking, Fast and Slow. One that…