Alfred Hitchcock, Your Brain, and DARPA Roger Dooley 1 Why is DARPA paying academic researchers to study how Hitchcock suspense films and Clint Eastwood westerns light up our brains?
What DARPA Knows About Persuasive Copy Roger Dooley 4 I'm sure many of my readers here at Neuromarketing also subscribe to Brian Clark's great Copyblogger blog (if not, you should!), but in case you missed it, I did a rare (for me) guest post there yesterday. It's How to Write Weapons-Grade…
