Browsing Tag

facial coding

Microsoft Glasses Read Your Emotions

Software giant Microsoft has been granted a patent for glasses that, the patent claims, can measure human emotions. Of particular interest is that the glasses are intended to work in both directions: they measure both the emotional state of…

Cultural Differences in Reading Faces

The hottest new thing in neuromarketing is facial coding - the reading of fleeting facial expressions to determine true emotional reaction. Although the concept isn't new - it dates to Paul Ekman's groundbreaking research in the 1950s to…

Get Your Face Read!

Back in November, I mentioned that Affectiva, a firm in our neuromarketing companies list, was working on doing facial expression analysis using the webcams connected to most computers. Now, if you want to see how this works, you can watch…

When Your Computer Watches Back

I frequently joke about journalists who use the term "Orwellian" to describe neuromarketing, but Orwell's novel 1984 did foresee one technology that may become a reality: a television (or at least a monitor) that watches you back. The…

Facial EMG: Muscles Don’t Lie?

We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We've also discussed facial coding, in which expert viewers analyze fleeting facial expressions to detect emotional states. A technique related to…

Stirring the Neuromarketing Pot

The gloves are coming off in the debate about which neuromarketing technologies are most effective. The initial "neurostandards" report from the Advertising Research Foundation didn't pick any winners from the different approaches to…

Hire Happy People!

Want your customers to have a better experience? Instead of trying to train your employees to smile, just hire happy people. Apparently, you don't have to be an expert in reading faces to tell the difference between a real smile and a…

More Senses, Higher Sales

What two senses get all the attention in advertising? Sight and sound. Print, broadcast, and digital media usually reach only these two, and often just one. In his new book, About Face, Dan Hill spends some time focusing on how reaching…

Decoding CEO Faces

The basic concept of facial coding is that a trained observer can detect fleeting facial movements that indicate the true emotions that the subject is experiencing, even if the subject is trying to conceal those emotions. I've written about…