Alfred Hitchcock, Your Brain, and DARPA Roger Dooley 1 Why is DARPA paying academic researchers to study how Hitchcock suspense films and Clint Eastwood westerns light up our brains?
More Neurocinema: Brainy Film Festival Roger Dooley 3 The Topanga Film Festival in Southern California (July 28-31) will include a number of neuromarketing features. Seven neuroscientists will discuss film imagery and its effect on conscious and subconscious processes in the viewer's…
