outdoor advertising

How do you promote a new outdoor insect spray, Orphea, on a billboard in Milan? This clever effort turned the portion of the corresponding to the "spray" from a pictured can into a giant piece of fly paper. Over a period of days, the…

Does all outdoor advertising have to be two dimensional and boring? Ad agency Colley+McVoy and Caribou Coffee show that's not the case with an ad concept that really puts consumers next to the product. Or, at least the consumers will…

Billboards might seem like old-school media to many, but Neuromarketing readers know that occasionally creative advertisers find a way to transform the medium into something different. Here are a couple of very different examples...

Continuing our recent theme of looking at interesting outdoor ads, check out this amazing promo for Black Flag insecticide - it looks like a 1950s horror film come to life:

While many forms of advertising employ sound as part of their sensory mix, one intriguing approach provides a way to surprise listeners with what seems to be a personal auditory experience. One fascinating example is the billboard…

Billboards can be an effective medium, but tend to be very low in viewer engagement. Most outdoor advertising is designed to be viewed in a second or less as motorists whiz by. Here's an example of how one advertiser turned that idea…

After I finished my last post, Puzzling Billboards, I ran across what might be an even better example of a billboard that cleverly invokes the "aha!" phenomenon and possibly the neuromarketing reward mechanism I described in Marketing to…

In past posts like Puzzles Boost Brand Recognition and Marketing to the Infovore, I discussed how letting a viewer solve a little puzzle might provide a little reward in the brain and help the viewer remember the product or the brand. My…