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oxytocin

Show You Trust Your Customer

Want your customers to trust you? Demonstrate that you trust THEM! This may seem counterintuitive, but there's sound neuromarketing reasoning behind it. The concept revolves around that seemingly magical neurochemical, oxytocin, which is a…

The Handshake – Brain Connection

Sales and business experts have always talked about the power of a handshake to make a good first impression and start building a relationship. Researchers at the University of Iowa showed that to be the case when they found that job…