Browsing Tag

Social Media

Brilliant Social Proof Display by Mashable

Many, if not most, content sites today show how many social media shares each page or article has earned. This is a classic use of social proof, i.e., building credibility and earning additional shares by showing that others are doing it…

What Monkeys Teach Us About Social Media

A social media platform like Twitter is a kind of social science laboratory that can be sliced in various ways. (For some serious social media slicing and dicing, check out the work of my friend Dan Zarrella.) Traditional community dynamics…

The End of Brainwashing

Here's a story within a story, and it begins and ends with my (mostly virtual) friend Brian Solis, author of The End of Business as Usual. Solis began things by posting a photo of my book on Posterous, tagging it as an item on his summer…

Bigger Brain = Social Media Success

Hiring a social media manager or a salesperson? Maybe you should have the finalists' brains scanned in an fMRI. A larger orbital prefrontal cortex, an area of the brain associated with decision-making and cognitive processing, has been…

Why Business is Different Now

People toss around the terms "thought leader" and "social media expert" lightly these days, but Brian Solis is one of the few people who actually lives up to those names. In The End of Business as Usual, Solis shows how the widespread use…

Forget Evil, Don’t Be Creepy!

Three Ways to Avoid Creepiness Marketers are being offered unprecedented new capabilities to target consumers by interests and behavior. There's growing evidence, though, that consumers are finding these personalized pitches off-putting. A…

The Dark Side of Adjectives

Want your content to go viral, or at least get shared? Then don't overdo the adjectives. That's one of the interesting findings Dan Zarrella shares in his book, Zarrella's Hierarchy of Contagiousness. (more…)