Neuromarketing - Where Brain Science and Marketing Meet

An ongoing story (so to speak) here at Neuromarketing is the power of stories to engage readers and listeners. Now, there's new brain scan evidence that shows a startling phenomenon: when one person tells a story and the other actively listens, their brains actually begin to synchronize. A new study from Princeton University reports that a female…

Could eating a chocolate treat make you want to buy a TV or a cruise? The surprising answer is YES!

One of the challenges facing marketers is the difficulty in predicting real-world behavior from data captured in less than real circumstances. A horizontal,…

How do you know that neuromarketing is mainstream? When Dilbert (by Scott Adams) references it...

Want to boost your creativity by investing a quarter or so? Buy a lightbulb. Not the fancy LED, halogen, or compact fluorescent variety - just the…

With news swirling about the probable demise of embattled BP CEO Tony Hayward, one neuromarketing firm, Innerscope Research, has data they say show that even…

Evolutionary psychology suggests that we humans are all about conspicuous consumption. Displaying expensive or hard to find items raises our status and may…

Years ago, I attended a keynote speech whose main topic was customer service. The speaker's centerpiece was "the pickle story." To make a long story short,…

Every experienced sales manager has a trick or two when it comes to hiring the best candidate for an open sales position. After a candidate passes the initial…

Zero does have a seemingly magical impact on our brains (see The Power of Free), though zero isn't always a good thing. Zero resources, for example, are…