Neuromarketing - Where Brain Science and Marketing Meet

The issue of simplicity vs. complexity is, well, complicated. In business, simplicity and brevity are usually greatly preferred, but in marketing trying to get your message into a few words sometimes doesn't work as well as longer text. For example, some of the most effective direct sales letters are lengthy, running many pages long. Longer…

In a fascinating study just published in the Journal of Neuroscience, researchers have shown that we make buying decisions even when we aren't paying attention…

Continuing our recent theme of looking at interesting outdoor ads, check out this amazing promo for Black Flag insecticide - it looks like a 1950s horror film…

Outdoor sign makers are trying hard to stay relevant as the era of targeted mobile advertising approaches, and their latest move is to add scent. In…

When it comes to products, "complicated" is rarely a compliment. Would you buy a computer advertised as "complicated?" A piece of furniture that claimed,…

Have the French appointed a neuromarketing skeptic as a special neuroscience advisor? It seems so. First, this news item:

Would you prefer a scented pencil? How about a tennis ball? Tires? You might not care, or even prefer to avoid the olfactory assault altogether, but research…

I've written about some of the research that shows that shoppers don't always respond positively to a bigger selection of products (see More Choices, Fewer…

It looks like Australian politicians have taken up reading neuromarketing books. In the ever-escalating war between regulators and tobacco firms, the most…

Book Review: Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller "Marketing is not just one of the most important ideas in business. It has become…