Neuromarketing - Where Brain Science and Marketing Meet

In 1969, Robert Zajonc recruited 72 cockroaches and had the insects run a maze. Surprisingly, they had to do it in front of an audience. Even more surprisingly, the audience was other cockroaches. They were placed in clear plastic boxes next to the course. (The paper doesn't say whether they urged the maze-runner to go faster.) Some roaches…

A popular way of viewing the human brain is to divided it into three parts: reptilian, limbic, and neocortex; modern neuroscience says it's not that simple.

For years, neuromarketing meant one thing: expensive lab equipment, complicated studies, and a budget most businesses could never justify. fMRI scanners. EEG…

Norwegian Cruise Line is in hot water, and not the spa kind. Starting in early 2026, NCL quietly updated signage and FAQs to ban shorts and flip-flops at dinner…

What do mathematicians, architects, logo designers, and neuroscientists have in common? They're all fascinated by the Golden Ratio—a proportion that has…

Ever wonder why handing over cash feels different than swiping a card? Or why tapping your phone to pay barely registers at all? It's not just psychological.…

Ever wonder why some prices just feel wrong? When you see a luxury watch for $19.99 or a pack of gum for $20, your brain immediately knows something's not…

In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in.

For Neuromarketing readers, it's not big news that the perception of wine drinkers is altered by what they know about the wine (see Wine and the Spillover…

The idea that ads engaging us emotionally perform better than those relying solely on logic may seem obvious to many Neuromarketing readers. Yet, I still…