Browsing Category
Branding
Building strong brands and brand personalities
Brainy Marketing Update – Forbes
It's been a few weeks, so here are the latest articles from my Brainy Marketing blog at Forbes.com. Please drop by there and make a comment - Forbes has a cool comment exposure system that lets authors of posts (e.g., me) "call out"…
The End of Brainwashing
Here's a story within a story, and it begins and ends with my (mostly virtual) friend Brian Solis, author of The End of Business as Usual. Solis began things by posting a photo of my book on Posterous, tagging it as an item on his summer…
Consumer Neuroscience: Neuromarketing Rebranded?
No, I'm not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem - a too-inclusive use of the term. The biggest firm in the…
Brainy Marketing at Forbes
Neuromarketing readers should check out my new blog on the CMO Network at Forbes.com, Brainy Marketing. The first post is kind of an introduction, Marketing: It Really IS Brain Surgery!
Why Business is Different Now
People toss around the terms "thought leader" and "social media expert" lightly these days, but Brian Solis is one of the few people who actually lives up to those names. In The End of Business as Usual, Solis shows how the widespread use…
Does Your Domain Say “Trust Me?”
Do web searchers pay attention to the domain where the link in the search results leads them? A few years ago, I would have said "no." For years, I've operated or advised websites that ranked at or near the top for various brand names,…
Are Marketers Sleazy?
One of the common questions I'm asked at conferences and by reporters is whether neuromarketing techniques are ethical, or whether they are just one more way to manipulate consumers into buying stuff they don't need. My response to this is…
Love/Hate: Why Disliked Brands Prosper
Something brand owners strive for is that elusive magic of being loved by consumers. Brands like Apple, Google, Southwest Airlines, and others have earned enduring positive regard among consumers, and those companies outdo their peers in…
Branding: Avoiding Bad Neighborhoods
Are you placing your brand in a "bad neighborhood?" The other day, I was contacted by a BBC reporter, Daniel Nasaw, working on a story about highway naming. At first I thought he had contacted the wrong person, but it turned out there…
How Brain Science Turns Browsers into Buyers: SXSW Recap
If you were one of the many folks at SXSW who weren't able to get into the room to view Sunday's SXSW panel, How Brain Science Turns Browsers into Buyers, or if you weren't at SXSW at all, here's a recap. (If you were turned away at the…
