Browsing Category
Branding
Building strong brands and brand personalities
It’s the Product, Stupid
The poll I ran earlier this week in Is Your Brand Evil produced results that, in retrospect, were predictable. Fully half the respondents thought that branding could be used in either good or bad ways. Of the other half, my…
Is Your Brand Evil?
In Martin Lindstrom's excellent Brandwashed, the underlying theme is that brands and other advertising imagery can exert an unhealthy influence on consumers, usually without conscious awareness. Brands infect us, he suggests, from…
Brandwashed by Martin Lindstrom
Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)
Better Packaging via Neuromarketing
What's better than a chocolate chip cookie? A chocolate chip cookie in a package optimized with neuromarketing. Consumer companies don't often talk about their neuromarketing efforts, perhaps because of the vaguely scary sound of it all.…
Engaging Beer Mythology
Hot on the heels of my "surprise" ad, here's another long but highly engaging commercial from Sapporo Beer.
Very Effective Surprise Ad
Some ads use humor, some surprise you with a twist... Take a look at this ad and see if you can guess what the product is before the end.
This commercial makes amazing use of surprise to startle the viewers and make a strong…
Gory Tobacco Warnings Doomed to Fail
The FDA has released the images that will be added to cigarette packages. Instead of the old text boxes, the new labels are graphic reminders of the health consequences of smoking. The FDA calls the new labels, which will debut next…
Apple Fanboy = Religious Fanatic?
When you stick a big Apple fan in an fMRI machine and show him Apple images, his brain lights up in the same areas associated with religious belief. And, according to a BBC TV show, one of the scientists associated with that study…
Study: TV Branding Beats Online
Television ads are far more potent than online ads for viewer engagement and brand resonance, according to a new study by Fox Broadcasting and neuromarketing firm Innerscope Research. According to information released by Innerscope,…
Simple Slogans Double Sales
We think of brands as amazingly powerful. People prefer whatever cola they are drinking, as long as it's labeled Coca Cola. People pay lots more for a Ralph Lauren Polo shirt than a generic shirt of identical quality. And while the…
