Browsing Category
Neuroscience and Marketing Books
Books about or related to brain science or neuromarketing.
We All Lie and Cheat, but Not Much
Having demolished the belief that most people are rational in his last two books, Duke researcher Dan Ariely puts to death the concept that "most people are honest" in his newest book, The Honest Truth About Dishonesty: How We Lie to…
Business, Sport, & Mark Cuban
Book Review: How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban
If you aspire to be a corporate drone marking time until five o'clock, or until retirement, don't bother reading Mark Cuban's new book, How…
Brainfluence Price Drop and Reviews
Good news for ebook readers, at least in the U.S. After spending some time at almost $15, the Kindle version of Brainfluence has dropped to its introductory price of $9.99.
I don't control this and I get no notice of these changes, so…
Thinking, Fast and Slow
Book Review: Thinking, Fast and Slow by Daniel Kahneman
Scientists love to divide human thinking into two parts: right brain vs. left brain, rational vs. emotional, conscious vs. subconscious, and no doubt many others. Daniel Kahneman,…
Upcoming Appearances – Early 2012
The first quarter is shaping up as a busy time for neuromarketing speaking gigs - I've booked a few more than usual to publicize my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. For those who…
Nobelist Kahneman: Emotion, Cognition Merge
At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002 Nobel Prize in Economics , whose new book is Thinking, Fast and Slow. One that…
Neuromarketing by Leon Zurawicki
Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki
I'm constantly asked the question, "where can I study neuromarketing?" by those looking for an undergraduate or graduate degree that will enable them to…
The Branded Mind by Erik du Plessis
Book Review - The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis.
If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is…
Brainfluence Book Trailer
Here's the new video to introduce Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing:
Surprise: Brainfluence for Kindle Launches Early!
Regular readers of Neuromarketing probably know my book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing will be in stores on November 22. I was hoping that the Kindle version would be available by then, though…
