Browsing Category
Neuromarketing
General news and opinion in the field of using brain science in marketing
Dumb Comments by Others Make YOU Look Dumb
Writers need to think about more than the quality of their writing. They need to worry about the quality of the comments on their content. A recent experiment produced an interesting finding: the presence of low-quality comments on an…
Dominate Social Media, the 5-Second Conversion Window, & More – Roger’s Picks
Here's some of the best stuff I found since last week... add your own great find in a comment!
How to Win Arguments, Be Attractive, & More – Roger’s Picks
Heres some of the interesting content we found this week...
Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and…
Launching a Novel Product – Reader Challenge
Whenever someone subscribes to this blog, they get a welcome email that encourages them to let me know what their biggest marketing challenge is. I reply to every one of these by private email. Sometimes, I have what I hope is a…
Mind Hacks, IBM’s Watson as Marketing Expert, and more – Roger’s Picks
As usual, we've been scouring the web to bring you a few can't miss content items. Here's this week's selection, and feel free to add your own in a comment!
Spin Sucks by Gini Dietrich
Book Review:Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) by Gini Dietrich
In a world where public relations firms have been revered for their ability to "spin" stories for their clients, calling a…
The Perfect Landing Page, Story Power, More… Roger’s Picks
We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the…
New Speaker Video
Here's a new video (trailer-length) filmed at a recent AUSOME online marketing event in Austin. The event had a record number of registrations and attendees. I've spoken to larger audiences in bigger venues, but nobody is more engaged…
Why Your Middle Initial Makes You Smarter
Years ago, I stopped using my middle initial on business cards, bylines, and other places. I'm not quite sure why I changed... simplicity? Google? New research shows that making that switch might have been a dumb move.
Positive Results from Negative Thinking, Naps, Checkout Psychology… Roger’s Picks
This week's roundup has a distinctly Austin flavor - we didn't plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live music!
