Neuromarketing

Here's a new video (trailer-length) filmed at a recent AUSOME online marketing event in Austin. The event had a record number of registrations and attendees. I've spoken to larger audiences in bigger venues, but nobody is more engaged than…

Years ago, I stopped using my middle initial on business cards, bylines, and other places. I'm not quite sure why I changed... simplicity? Google? New research shows that making that switch might have been a dumb move.

This week's roundup has a distinctly Austin flavor - we didn't plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live music!

Ask who created the field of public relations, and the most common answer you'll get is Edward Bernays, the spin doctor of the 20th century. Bernays was famous for both stunts and spin - he's credited with, among other things, with making…

The cube farm seems to be a vanishing breed, and few, if any, workers merit a private office. Open offices, with no divisions between adjacent workers, are today's preferred style. This layout can clearly affect individual and group…

Here's a longer than usual batch of diverse (but great) content we discovered in the last seven days... add your own great find in a comment!

Here's a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other people believe you.

Here we go again - great reads from around the web, and a batch of new interviews with brilliant persuasion experts!

How would you like to do a mind-meld with some of the world's top experts in psychology, persuasion, marketing, neuroscience and more? For free? I've got exciting news for my Neuromarketing readers! We're still working on the mind-meld…

Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai I read a lot of marketing books, but it's rare to find one that so closely matches my own interests. Nathalie Nahai's Webs of Influence focuses on the…