Neuromarketing

Conversion experts optimize websites for a living, so we take a detailed look at how they convert visitors into leads on their own websites.

Roger's picks for the week include how to craft killer ads, how to sell to tightwads, spendthrifts, and everyone else, "the high-heeled hottie effect," and more.

I absolutely love buyer psychology and neuroeconomics. Want to know why? ? Because it’s like a secret weapon that produces torrents of conversions (and money). ? Because it’s the only real way to understand why and how buyers make…

Here's what we discovered this week, with my own new content below:

Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it doesn't work equally well for male and female customers!

We're playing catchup after a rare vacation, so here's the best of the best for the last couple of weeks! Who doesn't want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I'm sure some 007 movie buff will…

My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads. Brian’s firm was charged with…

We've got some exciting and varied speaking engagements lined up in the next few months, and I hope to meet at least a few readers from around the globe.

Here's our curated list of some great content we found this week! I'm a complete believer in A/B testing, and I'm always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved without…

If you work with digital ads, you are no doubt familiar with the "fold" - the place where the user's screen cuts off the content, and scrolling is required to view more. (It's an anachronistic term from the newspaper days, when stories…