Neuromarketing

I was surprised to hear that Google is killing off Google Reader. I've been a sporadic user for years, and I know many people still rely on RSS feeds to keep up with multiple blogs and other sites. At the same time, I suppose I fall into…

Sands Research has released their 2013 Super Bowl winners and losers, along with the "brain movies" to show how each ad lit up viewers' brains. For the first time that I can remember, the top spot was a tie - Coca-Cola "Security Camera"…

Interactivity has been the name of the game for websites for the last few years, and user-generated content (UGC) has been a mainstay of building content and boosting engagement. Indeed, "content marketing" is the latest web marketing…

Roger Dooley's book Brainfluence is being translated to Russian and published by a Moscow-based publisher.

OK, there's not really a buy button in the brain waiting to be discovered. But the U.S. government is, in fact, launching a major project to create a detailed map of the human brain. Much like the earlier and highly successful Human Genome…

The menu designer for an Austin restaurant, Roll On Sushi Diner, must be a Neuromarketing or Brainfluence reader. A while back, I identified sushi-style pricing as being the worst possible approach because each tiny bite is a separate pain…

The Neuromarketing World Forum is fast approaching. It will be in Sao Paulo, Brazil, March 6-8, 2013, and features a lineup that reads like Who's Who in Neuromarketing: Leon Zurawicki, Gemma Calvert, Carl Marci, Christophe Morin, and many…

2013 is off to a busy start - I've got a growing list of speaking engagements in the U.S., Europe, and South America. I'm looking forward to meeting many Neuromarketing and/or Brainfluence readers in person! If you are able to attend one…

As is increasingly common, Audi has posted its 2013 Super Bowl "Prom" commercial for public viewing before it airs during the big game. The plot is simple enough, as you'll see:

Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet "The fact of the matter is anyone can do neuromarketing without ever scanning a single brain." This statement from Douglas Van…