Neuromarketing

Here's a compilation of five excerpts and links to recent posts at Brainy Marketing, my Forbes.com blog. Persuading with pictures, manipulating voter minds, surprising effects from thinking in a foreign language, and more.

We know that flattery, a form of social reward, is a powerful tool. In Flattery Will Get You Somewhere, we saw that complimenting an individual made them feel more positively about the person bestowing the favorable comments, even when they…

Company happy hours, Friday afternoon beer busts, and similar events are standard operating procedure at many businesses - sometimes to the dismay of the firm's accountants and attorneys. A new study shows that there are indeed benefits…

A social media platform like Twitter is a kind of social science laboratory that can be sliced in various ways. (For some serious social media slicing and dicing, check out the work of my friend Dan Zarrella.) Traditional community…

It's time for the annual ritual of picking the top Neuromarketing posts of 2012. As in the past, the list is based on reader traffic - the posts listed had the most views, tweets, likes, etc. I'm a strong believer in crowdsourcing, so what…

How can you get customers to remember your brand with all this clutter? The surprising answer is through the sense of smell. The sense of smell is the only one of our five senses that is directly connected to the part of the brain that…

The number of shopping days before Christmas is shrinking, but books - both electronic and paper - can still be ordered in time for either gift-giving or your own holiday reading. I'd love to personally sign every copy of Brainfluence, but…

We're in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we'll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive…

Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make - the order of presentation. Should you lead with your best product? Close with it for a strong…

If you want to sell more product by running a sale, which would make more sense: advertising "price cut 33%" or "50% more" product? Functionally, the two are the same level of discounting. Researchers at the University of Minnesota found,…