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Neuromarketing
General news and opinion in the field of using brain science in marketing
Save on Neuromarketing World Forum 2013
There's currently just one regular global event that brings neuromarketers from around the world together: the Neuromarketing World Forum. The next edition will be in Sao Paulo, Brazil, March 6-8, 2013. We're partnering with the Forum to…
Brazilian Brainfluence, Portuguese Persuasion
The long-awaited Portuguese version of Brainfluence has been published in Brazil by Campus/Elsevier. Apparently my invented word Brainfluence™ didn't translate well, so the book was published under the title, Como Influenciar a Mente do…
Adjectives Drive Book Sales
Can sensory-based description make books more accessible, memorable, and, ultimately, more successful?
Persuade with Pictures
A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos don't support the point of the text!
Latest Brainy Marketing at Forbes
It's been a while since I recapped my Forbes Brainy Marketing activity here, so here's what you may have missed. And, be sure to add a comment if you visit. I can "call out" quality comments, and site admins sometimes expose these in…
Fundraising in the Real World
Book Review: The Fundraiser's Guide to Irresistible Communications by Jeff Brooks
The subtitle for this book is "Real World Field-Tested Strategies for Raising More Money," and it delivers on that promise. Brooks has penned an eminently…
Speakers: What’s Your Q-Ratio?
Today marks the start of Pubcon 2012, and I'll be functioning in the roles of speaker, panelist, panel moderator, and audience member. Thanks to Eric Bergman's 5 Steps to Conquer "Death by PowerPoint," I'll be observing a metric I've never…
Mission Mayhem: How NOT to Ask for Money
Non-profits assume their potential contributors will see the good they will do and generally focus on a theme - a particular disease, a philanthropic cause, and so on. New research shows that success involves more than just generating…
Catchy Headlines, Bogus Data
As perfect proof of its point, a link to an article titled A Catchy Headline The Biggest Draw For News Article Readers induced me to click and read it. The article noted that a new study by Harris Interactive showed that catchy headlines…
How to Turn a NO into a YES!
Can an initial rejection actually help you get the "yes" you really want? Surprisingly, if you create the right first and second requests, it can. Persuasion expert Robert Cialdini conducted a classic experiment that demonstrates the…
