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Neuromarketing
General news and opinion in the field of using brain science in marketing
MiniTrends for Maxi-Profits
Next month in my home base of Austin, there's going to be a fascinating conference organized by my friends at Technology Futures: “MiniTrends 2012: A Conference on Translating Emerging Trends into Business Opportunities,” Oct 17-18, at the…
Blog Headline Writing Lessons from Mega-traffic Sites
What's one of the most simple traffic building tools that even most top bloggers don't use? Surprisingly, few bloggers take advantage of the ability to target a separate headline for people browsing the site and people searching via…
The Neuromarketing Challenge: First Response
It's been more than a year since I posted the first Neuromarketing Challenge, and we've just now received our first response. The challenge, in case you missed that post, was for neuromarketing firms to submit a detailed case study or…
Forget Spock’s Logic, Sell to Kirk’s Emotions
It's time to ask Neuromarketing readers for a little help - please vote for our panel at South by Southwest 2013, Forget Spock's Logic, Sell to Kirk's Emotions>! We've got a super lineup for the panel:
Brainy Marketing Update – Forbes
It's been a few weeks, so here are the latest articles from my Brainy Marketing blog at Forbes.com. Please drop by there and make a comment - Forbes has a cool comment exposure system that lets authors of posts (e.g., me) "call out"…
The End of Brainwashing
Here's a story within a story, and it begins and ends with my (mostly virtual) friend Brian Solis, author of The End of Business as Usual. Solis began things by posting a photo of my book on Posterous, tagging it as an item on his summer…
Bigger Brain = Social Media Success
Hiring a social media manager or a salesperson? Maybe you should have the finalists' brains scanned in an fMRI.
A larger orbital prefrontal cortex, an area of the brain associated with decision-making and cognitive processing, has been…
Listen Up! Get a FREE Brainfluence Audio Book
I love audio books. They make being stuck in traffic bearable. Lengthy road trips pass more quickly, not to mention workouts at the gym. So, I was delighted last week when Wiley let me know that the audio rights for Brainfluence had been…
Consumer Neuroscience: Neuromarketing Rebranded?
No, I'm not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem - a too-inclusive use of the term. The biggest firm in the…
Make a Crazy Request, Close the Deal
When salespeople hope to close a deal, they may try doing favors for the client. In fact, scientists who study human behavior know that the opposite strategy can work: if you can get someone to do YOU a small favor, they are much more…
