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Neuromarketing
General news and opinion in the field of using brain science in marketing
Neuromarketing by Leon Zurawicki
Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki
I'm constantly asked the question, "where can I study neuromarketing?" by those looking for an undergraduate or graduate degree that will enable them to…
When Your Computer Watches Back
I frequently joke about journalists who use the term "Orwellian" to describe neuromarketing, but Orwell's novel 1984 did foresee one technology that may become a reality: a television (or at least a monitor) that watches you back. The…
What’s in YOUR Wallet?
How you pay - credit card vs. cash - actually affects how you think about the products you are buying, according to new research published in the Journal of Consumer Research. That, in turn, means that marketers need to review how they…
The Branded Mind by Erik du Plessis
Book Review - The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis.
If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is…
“Brainfluence on the Web” at Pubcon
Neuromarketing got some extra exposure at Pubcon, one of the biggest web marketing conferences, last week. I gave a presentation titled Brainfluence on the Web that started with a quick introduction to Neuromarketing, including several…
The Dark Side of Adjectives
Want your content to go viral, or at least get shared? Then don't overdo the adjectives. That's one of the interesting findings Dan Zarrella shares in his book, Zarrella's Hierarchy of Contagiousness.
Funny Cartoon about Consumer Motivation
The funniest humor is based on truth, and answering the "why?" question is one of the biggest challenges market researchers face. As Motista blogger Alan Zorfas notes,
Zarrella’s Hierarchy of Contagiousness
Book Review: Zarrella's Hiearchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella
I like Dan Zarrella's approach to social media. Amidst a horde of social media gurus, experts, mavens, and…
Neuro-Mania in the Beverage Aisle
Now, the magic of neuroscience is as close as a colorful bottle in your supermarket. I found a big display of neuro-drinks at my local supermarket and couldn't resist grabbing a few. The nutritional drink lineup includes NeuroSun,…
Brainfluence Book Trailer
Here's the new video to introduce Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing:
