Browsing Category
Neuromarketing
General news and opinion in the field of using brain science in marketing
5 Important Neuromarketing Lessons from “Moneyball”
Oakland A's General Manager Billy Beane went out on a limb to adopt an analytical perspective to managing baseball, and the Neuromarketing industry can take some pointers from his story. (Guest post by Tim Harvey)
Got a Good Story Ad?
Last week my post at Copyblogger, How to Write Weapons Grade Copy, focused on the power of stories to hold the attention of a customer. Here's a heartwarming ad from the UK department store John Lewis that shows how even a rather long…
Nobelist Kahneman: Emotion, Cognition Merge
At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002 Nobel Prize in Economics , whose new book is Thinking, Fast and Slow. One that…
Gifts for Neuro-Alarmists
Do you have a friend who's freaked out about neuromarketing? Who's worried that marketers are tapping into her thoughts? Who thinks someone might be pushing the buy button in his brain? Well, just in time for the holidays we've got the…
What DARPA Knows About Persuasive Copy
I'm sure many of my readers here at Neuromarketing also subscribe to Brian Clark's great Copyblogger blog (if not, you should!), but in case you missed it, I did a rare (for me) guest post there yesterday. It's How to Write Weapons-Grade…
Neuromarketing by Leon Zurawicki
Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki
I'm constantly asked the question, "where can I study neuromarketing?" by those looking for an undergraduate or graduate degree that will enable them to find…
When Your Computer Watches Back
I frequently joke about journalists who use the term "Orwellian" to describe neuromarketing, but Orwell's novel 1984 did foresee one technology that may become a reality: a television (or at least a monitor) that watches you back. The…
What’s in YOUR Wallet?
How you pay - credit card vs. cash - actually affects how you think about the products you are buying, according to new research published in the Journal of Consumer Research. That, in turn, means that marketers need to review how they…
The Branded Mind by Erik du Plessis
Book Review - The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis.
If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is for…
“Brainfluence on the Web” at Pubcon
Neuromarketing got some extra exposure at Pubcon, one of the biggest web marketing conferences, last week. I gave a presentation titled Brainfluence on the Web that started with a quick introduction to Neuromarketing, including several…
